Happy Ears at NY Now to enter the US market.


An ever-increasing noise-polluted environment surrounds us. To allow you to continue to work, to chat, to sleep effortlessly and all the other things we do in in this world, we have created a suitable ear protection. We think that our earplugs are the best (of course), but in earnest, all our users have gone from using other brands to Happy Ears. And they are, well… Happy. The earplug we have produced is made from the best possible materials with the latest technology to feel comfortable, look interesting and to function in a new way. The company, the production and we ourselves are based in Sweden, but we create earplugs for everyone around the world. Happy Ears are made in Stockholm, Sweden. RRP $10.

”We are very happy to be at NY Now and present Happy Ears to the US market.” — Karl Berlund, CEO.

NY NOW, held twice a year, is the leading market for home and lifestyle products. NY NOW features three collections—HOME, LIFESTYLE and HANDMADE — that extend throughout the Javits Convention Center in New York City. It’s the premier market for all that’s new and on trend in specialty retail. NY NOW is produced twice annually by Emerald Expositions and is open to the trade only.

Today Happy Ears is sold at:

Colette (Paris)
Le Bon Marché (Paris)
Hard Wax (Berlin)
Conran Shop (Tokyo)
Selfridges (London)
Boots (London)
SXSW (Austin)