Partnership with TED Talks


TED (Technology, Entertainment, Design) is a media organization which posts talks online for free distribution, under the slogan "ideas worth spreading". TED was founded in February 1984 as a conference, which has been held annually since 1990. TED's early emphasis was technology and design, consistent with its Silicon Valley origins, but it has since broadened its focus to include talks on many scientific, cultural, and academic topics. TED reached out to Happy Ears earplugs and initiated a partnership for the TED2016.

The main TED conference is held annually in Vancouver, British Columbia, Canada at the Vancouver Convention Centre. Prior to 2014, the conference was held in Long Beach. TED events are also held throughout North America and in Europe and Asia, offering live streaming of the talks. They address a wide range of topics within the research and practice of science and culture, often through storytelling. The speakers are given a maximum of 18 minutes to present their ideas in the most innovative and engaging ways they can. Past speakers include Bill Clinton, Jane Goodall, Al Gore, Gordon Brown, David Cameron, Billy Graham, Richard Dawkins, Bill Gates, Dolph Lundgren, Bono, Google founders Larry Page and Sergey Brin, and many Nobel Prize winners. TED's current curator is the British former computer journalist and magazine publisher Chris Anderson.


In June 2011, TED Talks' combined viewing figure stood at more than 500 million, and by November 2012, TED Talks had been watched over one billion times worldwide. Not all TED Talks are equally popular, however. Those given by academics tend to be watched more online while art and design videos tend to be watched less than average.